The Ostrich, the Ah Long, the Con Woman and the Creepy Guy


Since the National Crime Prevention Council (NCPC) was first established in 1981, it has played a valuable role in keeping Singapore safe. Yet what exactly is crime prevention? What are the theories and behavioural insights that inform the island-wide, multi-platform campaigns rolled out by the NCPC? Indeed, as the authors Susan Sim and Majeed Khader ask in the book, ‘What is that Ostrich doing on a Crime Prevention Poster?’

This fascinating and eminently readable study of the art and science of crime prevention interrogates these questions, and more. Through focused analyses of the anatomy of some of the NCPC’s most notable campaigns, we learn what the NCPC does, why it does it, and the lessons it has learned along the way.

ISBN: 9789814751902
Cover Type: Softcover
Page Count: 176
Year Published: 2017
Language: English

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